Hearing Aids

Take control of your ability to hear the world around you.

Hearing Aids in Concord and Peterborough

At Alliance Hearing Center, we offer hearing aids from all of the major brands, so we can provide you with the best option to manage your hearing loss. From Bluetooth hearing aids to rechargeable devices, we offer the latest technology that can help you hear in any environment. Our hearing specialists are experts in the programming of each device and will work with you to find the right hearing aid.

Types of Hearing Aids

Receiver-in-Canal (RIC)


Receiver-in-Canal (RIC) hearing aids are reliable and convenient. These have a lightweight feel to them and a flexible fit.

CIC Hearing Aid


Completely-in-Canal (CIC) hearing aids are sleek and subtle. This technology is molded to the unique contours of your ear for a superior fit that offers a natural look and hearing experience.

ITC Hearing Aid


In-the-Canal (ITC) hearing aids are discreet and have a glasses-friendly fit with external controls.

Open BTE Hearing Aid

Open BTE

Open BTE are behind-the-ear devices that have an open fit. This type of hearing aid provides amplification via a small tube inserted into the ear canal.

BTE Hearing Aid


Behind-the-Ear (BTE) hearing aids put you in control with customizable fit options, wireless connectivity, and easy volume control.

IIC Hearing Aid


Invisible-In-the-Canal (IIC) hearing aids are the smallest hearing instrument available. These are for people who want ultimate discretion while benefiting from the natural acoustics of the external ear.

ITE Hearing Aid


In-the-Ear (ITE) hearing aids are custom molded for you. They are powerful and comfortable, allowing for all-day use.

Hearing Aids at Alliance Hearing Center

The hearing aids we carry are prescription medical devices regulated by the FDA. These hearing aids are professionally fine-tuned to fit your unique hearing needs based off the result of your audiogram. Prescription hearing aids are suitable for all degrees of hearing loss, all activity levels, and people of all ages.

Over-the-counter (OTC) hearing aids have recently become available at retail stores. OTC hearing aids are amplification devices that can be purchased without a prescription, over-the-counter. These devices are self-fit and designed for adults 18+ who have a non-complex mild to moderate hearing loss in both ears. OTC hearing aids are not custom fit or programmed to your unique hearing loss, they are a one-size fits all option.

Once you are fit with hearing aids, hearing loss does not stop. With prescription hearing aids, annual monitoring and appropriate adjustments are made to ensure that the prescription (programmed settings on the hearing aids) is suitable for your specific hearing needs. Whether you are considering a prescription hearing aids or an OTC device, the first step is a hearing test to determine what option would be best for you. Contact our office today to schedule an appointment to learn more about how hearing aids could help you.

Choosing the Right Hearing Aid

With so many hearing aids on the market today, it can be confusing to know which one you should choose. At Alliance Hearing Center, our audiologists are knowledgeable about every make and model of hearing aid, and we will work with you to find the right device. We carry discreet hearing aids and devices for hypersensitive hearing.

When choosing a hearing aid, you need to consider your degree of hearing loss and your lifestyle. Some hearing aids are better suited for mild hearing losses while others are designed for more severe cases. Lifestyle is another important factor. A quiet lifestyle where you spend most of your time inside or you only interact one on one with people will require a low level of hearing aid technology. A moderately active lifestyle incorporates the quiet lifestyle, but you may get out sometimes and be in nosier environments. An active lifestyle involves many different types of environments with larger groups of people or crowds. Depending on your activity level and lifestyle, we will recommend a device that will help you hear everything you need to hear.

Cartoon image of man holding a hand with thumbs up

How to Care for Your Hearing Aids

Cartoon image of woman looking into distance

To get the most out of your investment, it’s important to take good care of your hearing aids. Because hearing aids sit inside your ears all day, every day, it’s essential to clean them daily. Here are some tips on how to properly care for your hearing aids:

  • Thoroughly wipe your hearing aids with a dry, soft cloth when you remove them from your ears.
  • Never use water or any cleansers on your devices, they should always be dry.
  • Store your hearing aids in a dehumidifier kit to reduce moisture.
  • Regularly remove earwax from your devices using a wax loop or brush.
  • Change the wax filters every 1-2 months or whenever sounds seem weak.
  • Leave the battery door open when you are not wearing your hearing aids.
  • Store your hearing aids in a safe, dry place.
  • Keep your hearing aids in a protective, hard case when you are not using them.

A crucial part of caring for your hearing aids is to keep your devices dry and moisture free. Because you wear your hearing aids every day, it can be easy for moisture to get into your devices. That’s why we are happy to offer Redux. With Redux we can remove all moisture from your hearing aids in under 8 minutes. Removing even a little water can make a big difference in your devices sound quality and the longevity of your hearing aids.

Featured Technology


The Oticon More™ is a new perspective in hearing care. This hearing aid is designed to work more like the brain does because it learned through experience. Using On-board Deep Neural Network (DNN) the Oticon More™ gives the brain more of the information it needs to make sense of sounds, even in the most complex listening environments. Research has proven that the brain needs access to all sounds – not just speech – in order to function in a natural way. Using MoreSound Intelligence, Oticon More™ delivers 30% more sound to the brain, making speech and other sounds clearer*.

With the Oticon More™ you will be able to enjoy, follow, and engage in conversations easier than before. You won’t have to strain to hear anymore, the Oticon More™ will do all the work while providing you with crystal clear sound. This hearing aid also features a new amplification system that seamlessly adapts to the sound scenes you spend the most time in. Experience more out of life with the Oticon More™.

Additional features include:

• 3-hour rechargeable solution
• New MoreSound Amplifier
• Direct connectivity to iPhone and Android devices
• DNN technology to support BrainHearing

Oticon More hearing aids

*Compared to Oticon Opn STM, Santurette, et al. 2020. Oticon More clinical evidence. Oticon Whitepaper.

Assistive Listening Devices

Cartoon image of woman holding ear

Assistive listening devices (ALDs) are designed to help those with hearing loss by providing extra assistance. Special devices can make sounds louder and can even minimize environmental noises. We carry a large selection of assistive listening devices, including:

  • Personal Listening Systems
  • TV Listening Systems
  • Direct Audio Input Hearing Aids
  • Telephone Amplifying Devices
  • Musician’s Monitors

Request Appointment


Monday – Thursday 8AM – 5PM
Friday 8AM – 4PM
Saturday CLOSED

Monday 8:30AM – 5PM
Tuesday 8:30AM – 5PM
Wednesday CLOSED
Thursday 8:30AM – 5PM
Friday 8:30AM – 5PM
Saturday CLOSED

© 2023 Alliance Hearing Center

CQ Partners logo at Debra Trees Audiology Associates